Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ, an open-air retail, dining and entertainment district, anchored by the world’s tallest observation wheel, known as the High Roller. Located at the heart of the world-famous Las Vegas Strip, The LINQ will include more than 300,000-square-feet of gross leasable space and feature more than 30 unique retail, dining, and entertainment experiences.

The High Roller observation wheel will be the focal point of the unique urban entertainment district. Topping out at 550 feet and measuring 520 feet in diameter, the High Roller will eclipse both the London Eye and Singapore Flyer. Facing east and west (parallel to Las Vegas Boulevard), the wheel will feature 28 glass-enclosed cabins that will unveil broad views of the famed-resort city in the 30 minutes it takes to complete one full revolution.

The design of the LINQ, a 1250-feet long open air promenade, is intended to bring some of the twenty million pedestrians walking along the strip through the entertainment district to the High Roller. The Linq was designed as an eclectic urban streetscape, inspired by New York City’s trendy Meatpacking District.

The public realm includes alternating sections of street and three distinctly designed plazas: the Flamingo Plaza, the Central Plaza, and the Wheel Plaza. Each plaza has a distinct character and features unique tree species, along with sculpture and water fountains. Special paving designs, site and façade lighting, and signage and graphics will all combine to make the street a very special and unique place.

Location: Las Vegas, Nevada

Role: Landscape Architect

Design Architect: David M. Schwarz

Executive Architect: Klai Juba

Owner: Caesars Entertainment Corporation

Budget: $550 million

Date Of Completion: Spring 2014 opening