• Warner Brothers Madrid Theme Park main entrance plaza with fountain
  • WB globe on glowing fountain at nightime
  • water fountain at Warner Brothers Madrid Theme Park showing stylized tall buildings
  • Warner Brothers Madrid Theme Park townsquare center road lined with comercial stylized park buildings
  • Warner Brother water tower above western looking buildings and a dock upon a large river
  • Warner Brothers Madrid Theme Park street with old fashioned cafe and early century automobile
  • Tall shooting water fountain beside industrial machinery over shallow waters
  • Blue WB Metropolis Daily Planet building with picture of superman flying, shooting fountain outside building.
  • sculpture of three priests standing guard over tall flame lantern
  • old west wooden buildings and water tower, tall roller coaster looms in the background.
  • tombstones and wooden coffins in cemetery
  • red and yellow and blue sign which reads "Welcome To Looney Tunes Park"
  • looney tunes ACME water tower with WB characters
  • Man poses next to statues of Elmer Fudd and Bugs Bunny.
  • Green and Gold glowing water fountain before a night sky.

Warner Brothers Madrid was designed to compliment its sister park in Germany but also to create an entirely new image for Warner Bros. theme parks around the world. Services included responsibility for overall site Master Planning and detailed design of theme park area development.

The park is designed to create five distinct outdoor environments themed using Warner Brothers intellectual properties. Hollywood Boulevard, the Backlot, Superheroes, Wild West, and Carton Village. In the concept design stage, the area development team worked with five different architectural teams to create distinct visual environments and site plan forms. Responsibilities also included determining and setting critical relationships, detailed parking lot design, and coordination of the park access road design.

After completion of the Concept Design Package and acceptance by Warner Bros. management and the local Spanish Partner, Arpeggio, the design team was reduced to a lead US architect, a support use architect, the Spanish support team and the area development design team. Detailed schematic and design development plans were prepared for each of the lands. Plans included landscape planting, hardscape, garden architecture, water features, lighting, site furniture and other support amenities including rails, bridges, and queues.

Extensive effort went into coordination of the planting pallet with the local Spanish consultants to insure the selection of plant materials that would create the distinct California image yet tolerate the cold Madrid winters. Other technical challenges included dealing with extensive gypsum soils which are highly erosive when exposed to irrigation water. Special planting details, under drains and other isolation techniques were created specially for this unique condition.

The design development plans were provided for the Spanish consultants for final detailing and preparation of bid documents. The estimated construction cost for the area development improvements was approximately 28 million dollars (US). The design was directed by Dan Herman while associated with another office and was completed after RHDO was established.

Location: Madrid, Spain

Role: Master Planning and Area Development design

Owner: Warner Bros. and Premier Parks

Consultant Team:

  • Cunningham Group
  • Holmes and Narver
  • Coleman Casky
  • Rouse Design Group
  • Leon Sugarman

Implementation Cost: $300,000,000

Date of Completion: Phase: 2003